![]() Fezzes, kufis decorated with the Kemetic ankh, Kente cloth hats, Africa chains, dreadlocks, and Black Nationalist colors of red, black, and green became popular as well, promoted by artists such as Queen Latifah, KRS-One, Public Enemy, Native Tongues and X-Clan. Blousy pants were popular among dance-oriented rappers like M.C. Late 1980s to early 1990s īlack nationalism was increasingly influential in rap during the late 1980s, and fashions and hairstyles reflected traditional African influences. The immense popularity of the brand Tommy Hilfiger among the hip-hop subculture community then led to the brand's global expansion. were drawn to Hilfiger because of its all-American, WASP-y, country club feeling-it was exclusive and aspirational". "This group of black yuppy wannabes or ‘buppies’ rocked to 80s hip hop music and wore styles from Polo, The Timberland and Tommy Hilfiger. Preppy looks also caught on with 80s youth in the first wave of hip-hop influence. ![]() It is not necessarily because of conspicuous consumption that the hip hop lifestyle brought in these high-end fashion products. We got to stand up and say we're winning battles, and this is how we're doing it." ġ980s hip-hop fashion is remembered as one of the most important elements of old school hip-hop, and is often celebrated in nostalgic hip-hop songs such as Ahmad's 1994 single " Back in the Day", and Missy Elliott's 2002 single of the same name.Īccording to Gwendolyn O'Neal, the author of African American Aesthetics of Dress (1997), "While an African-American aesthetic of dress is neither African nor American, it is shaped by unique ‘cultural’ experiences resulting from being of African descent and living in America." The rapper Jay-Z echoed this in a Black Book Magazine interview he defended the upper-class tastes of fashion in the hip-hop culture as "living it on our terms, instead of trying to emulate an elite lifestyle" with the wearing of high-net-worth fashion house brands. the artists in the rap field are battling. ![]() MC Schoolly D, for instance, claimed that wearing gold "is not something that was born and raised in America. The heavy jewelry was suggestive of prestige and wealth, and some connected the style to Africanism. Performers such as Kurtis Blow and Big Daddy Kane helped popularize gold necklaces and other such jewelry, and female rappers such as Roxanne Shanté and the group Salt-N-Pepa helped popularize oversized gold door-knocker earrings. ![]() In general, men's jewelry focused on heavy gold chains and women's jewelry on large gold earrings. Trending accessories included large eyeglasses ( Cazals ), Kangol bucket hats, nameplates, name belts, multiple rings and heavy gold jewelry. Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets and mink coats. Popular haircuts ranged from the early-1980s Jheri curl to the early-1990s hi-top fade, popularized by Will Smith (The Fresh Prince) and Christopher "Kid" Reid of Kid 'n Play, among others. The brand of sneakers that hip-hop icons would use included Pro-Keds, Puma, Converse Chuck Taylor All-Stars and Adidas Superstars often with oversized or "phat" shoelaces. In the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds were established, attaching themselves to the emerging hip-hop scene.ĭuring the 1980s, hip-hop icons wore brightly colored name-brand tracksuits, sheepskin and leather bomber jackets, backpiece jackets, Clarks shoes, Britishers (also known as British walkers) and sneakers. Accessories worn by Slick Rick, DMC, and Jam Master Jay displayed at the Rock and Roll Hall of Fame
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